It's possible to take a template as @Input for a component to customize the render

@Component({
  template: `
    <nav>
      <ng-container *ngTemplateOutlet="template"></ng-container>
    </nav>
  `,
})
export class SiteMenuComponent  {
  @Input() template: TemplateRef<any>;
}

<site-menu [template]="menu1"></site-menu>

<ng-template #menu1>
  <div><a href="#">item1</a></div>
  <div><a href="#">item2</a></div>
</ng-template>

Note: ng-content should be used for most of the cases and it's simpler and more declarative.
Only use this approach if you need extra flexibility that can't be achieved with ng-content.

Links

• https://blog.angular-university.io/angular-ng-template-ng-container-ngtemplateoutlet